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What Turns Music Videos Into a Viral Music Marketing Pandemic?

In medical terms, the word viral is feared and dreaded. Same thing can be said when it comes to computers and the Internet world for the word virus is associated with damage and destruction. But recently, the word viral has gained a positive connotation, when you mash it up with the word “marketing”, especially when it comes to the music video world.

iTunes And Other Music Services – Why You Should Promote

Your music is an extension of who you are, an intimate expression of self that you wish to share with other people. If you want to make a full time living out of your passion, then you should be looking at multiple avenues of distribution. One of the oldest ways to build an audience, and still one of the most effective, is to play live shows. This is something that any serious artist or band should always include in their efforts to find and build an audience.

Image Is Everything in the Music Industry

Image is the perception of everyone else’s reality…. Kelly Clarkson was the apple of America’s eye during her run on American Idol. She was touring the world and was on everyone’s television set from, VH1, MTV, and every other talk show that existed. She walked down the red carpet to collect a Grammy her first year as the best new artist and the image was she was a superstar. For all intensive purposes she was. The only deal is that in our minds a superstar equals big bucks and she was a broke joke.

What Is the Next Big Change in Store for the Music Industry?

The future of the music industry is becoming more and more blurred with each passing year making it difficult to foresee the future. Technology has changed the industry by allowing what was once a digital hoax to be a virtual reality. In the late 90s we were still saying how horrible the digital recordings were in comparison to analog. Now we cannot tell the difference between waves digital plug-in of the Neve console and the real deal. Amazing!

Great Ways to Promote Your Independent Music or Band

So let’s come up with some creative techniques to market your music. When you start to see CD sales increase, hits on your website, and more people at your concerts you will begin to see the fun in promotion. Feel free to play with these tips, have fun and be creative, but more importantly use them. Creating your story so it is news worthy Announcing the release of another new album is not going to create much buzz for you and your music. The entertainment section of your local newspaper gets this drab news from every other artist in town. So how do you create a story that is news worthy? What is your news hook? Here are a few examples that might give you some ideas.

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